Online Store Setup

WordPress Online Store Setup: The Complete Guide

Currently running on more than 43% of the internet is WordPress. That is 43% of all web pages once more! The majority of these websites also function as online stores. WordPress has made a name for itself as a blogging site, but it also facilitates online shopping with a widget called WooCommerce. It is a complete e-commerce solution that effortlessly interacts with WordPress.

WordPress and WooCommerce work together perfectly to enable you to create an online store that challenges you and that you may be familiar with. You have access to all the functions, features, payment options, etc. Additionally, the site is easy to use on a daily basis.

I can assure you that setting up an online store with WordPress and WooCommerce is way easier than you'd imagine. We walk you through every stage of the process in the guide that follows.

We'll discuss the following topics:

  1. Choose a market and pick what to sell.
  2. Select an online store platform.
  3. Select a name for your online store.
  4. Purchase hosting and set up WordPress.
  5. Make a sophisticated design.
  6. List your initial products in the store catalog.
  7. Plugins can be installed to add more functions.

After learning how to launch an internet store, what comes next?

Choose a market and pick what to sell.

One of the most challenging questions you'll experience is "What to sell." Of course, it is also one of the most important questions at the same time.

There isn't a "one size fits all" solution in this case, and choosing the ideal store concept will mostly depend on your choices, experiences, and familiarity with a certain industry or niche.

Here are some helpful methods for finding a suitable niche:

Start with your passions and interests.

familiar Getting into a subject you're already aware of is going to be the simplest approach when you're seeking to learn how to set up an online store using WordPress. Any inside information will be beneficial and may provide you with an advantage over your competitors.

Using web tools, research potential niches.

Designers now have access to a wealth of high-quality resources on the web for researching profitable marketplaces and niches. My preferred examples of those tools are:

  • Trends on Google
  • Shopping insights from Google
  • Google Ads Keyword Planner
  • KW Finder

These tools essentially assist you in finding a difficulty that your store might be able to help with.

Starting with a "seed idea" is the best approach to using them. The tools then use that concept to present you with a list of recommendations that are relevant. You may use that list and your first concept to create a final description of what your shop will be.

Investigate your competitors and come up with product ideas.

  • An unpopular opinion is that your barrier is not other companies that are already in the industry.
  • They should be viewed as opportunities to gain knowledge about the market, popular products, and marketing plans.
  • Research your rivals to discover as much as you can about their strategies. By visiting and carefully examining the websites of your competitors, you can accomplish that immediately.
  • Highlight everything you like about them, including their marketing strategies, strongest products, and other details.
  • With this information, you'll be able to pinpoint the precise goods that sell best and adjust your catalog accordingly.

Select an online store platform.

At least for the objectives of this guide, we kind of know how this section works currently. It's still important to examine your options and find out what else is available.

Here is a brief overview of the major tools used by e-commerce platforms:

  • WooCommerce and WordPress
  • WooCommerce

the standard response for a lot of new online shops and small companies. In this guide, we'll be using the duet.

WordPress is the ideal option when deciding how to launch an online business because of its total cost ratio, customization, and general flexibility.


A well-known all-in-one e-commerce system is a single solution that has all the e-commerce capabilities pre-bundled and set up to work right away.

A few consumers find that utilizing Shopify is simpler, especially if this is your first time running an online store.

Squarespace or Wix

Two of the most popular website creation tools on the internet are Wix and Squarespace.

Enroll While they share certain DIY features with WordPress, they are more focused on enabling users to enroll once and handle all of their needs at once rather than needing to deal with issues like hosting services, templates, or widgets.

Even though they are a little more costly, Wix and Squarespace both offer e-commerce components

Big Commerce

Among the primary Shopify options are these:. It might be argued that the platforms provide similar qualities, but they do so in somewhat different ways.

Select a name for your online store.

The most enjoyable aspect of the entire launch process while learning how to create a WordPress online store is choosing a name for it. When you give your new company a name, it suddenly appears. At least in our minds, it operates that way.

However, a strong name can work wonders for your business! It will properly establish it in the market, set suitable expectations for your customers, or simply make it apparent what kind of things you're offering. Remember that when we discuss choosing a name for your company, we refer to both the name that will appear, so to speak, on the banner and the web address that will serve as your store's online identity.

How to choose the ideal name for your web store is explained here:

Begin with a single keyword that describes your specialty or product line.

Begin with a single keyword that describes your specialty or product line. You can use the keyword or phrase associated with the niche as the seed to create your ideal business name now that you know what you want to promote and the industry in which you want to trade.

The keyword for that initial word or expression is frequently used. Two things are possible when using the keyword:

  • To get relevant keyword recommendations, you can enter the keyword into a research tool for keywords.
  • It can be combined with tools for creating company names to instantly get acceptable store name suggestions.

Purchase hosting and set up WordPress.

One of the important factors that is necessary for any website to function is web hosting. E-commerce stores are fundamentally websites, hence, they are also dependent on web hosting.

You'll discover that a site does require different server characteristics that aren't always viewable with some of the more affordable providers out there once you start putting your idea for how to build an online marketplace with WordPress into practice.

After all, you definitely don't want to discover that your store closed one day just because the host couldn't handle an unexpected overnight spike in traffic and sales. Let's take on this subject item by item, starting with the challenge of locating trustworthy hosting and moving on to the installation of WordPress and WooCommerce on this system.

Choosing a good e-commerce web host:

The hosting industry is quite competitive. In reality, it's a $56.7 billion-dollar industry. There are literally hundreds of companies ready to provide you with server space. Additionally, they will all assure you that your website will function perfectly for years to come. Frequently, this turns out to be false.

So, how do you determine whether an e-commerce host is good or bad? Keep an eye out for these qualities:

The use of firewalls and other security tools

  • E-commerce stores frequently become targets of hacker or bot attacks that either try to shut down the store and then demand money to open it again or try to collect consumer data to use for their malicious purposes. A host ought to provide some defense against such things.
  • Backups: To keep your shop's data secure, backups are necessary. When you have a backup, users can relax in the knowledge that, even if the server crashes in the middle of the night, you can still restore it the following morning with minimal loss.
  • Excellent customer service: While you may not require customer service advice frequently, you do not wish to wait long for assistance to arrive. Find hosts that provide 24-hour support.
  • PCI-compliant: Instead of transferring the information to a third party like PayPal or Stripe, some online retailers will prefer to process credit cards using their own network. Usually, this applies to larger stores with more sales but reduced profit margins, where major cost optimization is required. If this applies to your situation, you will need a PCI-compliant host.
  • Certificate for SSL: This is essential. Buyers simply don't trust you if your company doesn't have a status indicator next to its address. If an e-commerce host doesn't include an SSL in the setup, do not sign up with them.

Create an advanced design:

"Creating a design" usually seems a little costly. But I do have some amazing news for you! Because of the way WordPress handles these things, you may either receive your design for no cost at all or for very little cost.

So, let's continue from the beginning:

In WordPress, "designs" are created by packaging them inside of what are referred to as "themes." A theme is a collection of files that describe the look of your website and every element that is visible on its pages. Those themes come in a variety of forms and sizes, as well as for a wide variety of purposes.

This means that in addition to themes for e-commerce stores, you'll also find themes for traditional blogs, magazine websites, online portfolios, and, you guessed it, blogs.

When selecting a theme compatible with a WooCommerce store, keep the following in mind:

  • guide for native WooCommerce capabilities. Not every theme provides support for the e-commerce feature, the payment gateway, and the optimized display for your items and product profiles.
  • opportunities for modification, allowing you to perfect the design to fit your store's identity and the items you'll be selling.
  • Excellent performance: A website for an online store must load quickly. There won't be any waiting time for your consumers. According to a variety of online studies, the typical online consumer is only willing to wait two to three seconds for a web page to load.
  • SEO-friendly design: Although you may appreciate your theme on the outside, you also need to make sure that the site is properly optimized so that search engines like Google can easily find it.

List your initial products in the store catalog:

This part is fascinating. You've already set up the essential elements of your store. The only thing that is still needed is a few products in the database, as you also have your concept prepared.

Now let's include those:

The actual how-to portion of the procedure is quite easy. The WordPress interface has a section specifically for adding items (from the left menu, select Products > Add New):

Every product does have a name and a title, as well as specific information and specifications.

WooCommerce offers both digital and physical products, as well as all other popular product kinds. Additionally, you can include single, grouped, and variable items.

Each product, of course, has a price as well as a list of essential information and specifications that each consumer is interested in.

Plugins can be installed to add more functions.

WordPress is already structured potentially, but its plugins are what really set it apart. You can basically add any feature you require to your website builder by using plugins to expand its native feature set. And whatever I say, I genuinely mean it.

Naturally, a sizable number of plugins were created, particularly to extend WooCommerce stores.

Plugin installations are simple. Any free plugins approved by the official WordPress website are available as soon as you choose Plugins & GT Add New from your WordPress admin. Simply type in the desired plugin's name to install it with a few clicks.


Using the thorough tutorial to set up a WordPress online store guarantees a smooth and prosperous debut for your e-commerce endeavor. By following the detailed instructions and utilizing the several tools and tactics mentioned, you've established a strong basis for the success of your internet business. Remember to always update and modify your store based on feedback from consumers, market trends, and performance indicators. Your WordPress online store may become a profitable and long-lasting source of revenue with commitment, innovation, and a customer-focused mindset. 

How do I choose the right niche for my online store?
Start with your passions and use web tools like Google Trends and Shopping Insights to research niches and identify profitable marketplaces, while also examining competitors for product selection.

What are the key factors to consider when selecting an online store platform like WooCommerce or Shopify?
Choose WooCommerce for its integration with WordPress, cost-effectiveness, and customization options, while Shopify offers an all-in-one solution for beginners.

How important is choosing the right hosting provider for my online store?
Selecting a reliable and secure hosting provider is crucial for your online store's performance, security, and scalability. Look for providers with firewalls, backups, excellent customer service, PCI compliance, and SSL certificates.

What are some tips for creating an attractive and functional design for my online store?
Select a WooCommerce-compatible theme with native e-commerce capabilities, customization options, and an SEO-friendly design. Optimize product pages, navigation, the checkout process, and mobile responsiveness for improved user experience and conversion rates.

How do I add products to my online store catalog using WooCommerce?
Add new products in the WordPress admin dashboard using Products > Add New, providing detailed product information, and using WooCommerce features for effective inventory management.

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